We believe in mouth-watering food. Food that’s delicious, easy to cook, and crazy good for the environment. And that’s Oumph! Really good food, made from beans, with a climate impact so low that you, and everyone else on this planet, can eat it every day. Epic.*

So welcome to Oumph! We’re so happy to have you on our journey!

We are convinced that a great taste experience is key to a food culture where there’s enough food to go around for everyone, even when there are nine billion people on earth. That’s why we created Oumph! With its completely unique structure and texture, it’s unlike anything else from the plant kingdom.

We are driven by an ambition to decrease our climate impact drastically, while increasing the health of as many people as possible. And Oumph! will help do just that. We’ve developed several varieties of Oumph!, seasoned and unseasoned, for you to use in an endless choice of dishes. So, whether you want to sauté, boil, grill, deep-fry or heat it over an open fire, you’ll find the perfect match. Just do whatever tickles your fancy!

The words “you have to try it for yourself” have never been truer…

Boom! Here’s the key to really awesome Oumph! meals: you let your taste buds decide what ingredients to add or remove. YOU dial in the flavours, since we have no idea about how strong your particular preference for garlic or chili is! The choice is yours!!

Then, all you need to do is invite someone you like! As far as we’re concerned, inviting your grandmother works just as well as your friends!

Share Oumph! with Friends!


Oumph! in the stores

In South Africa Oumph! is currently available at Checkers and Pick n Pay.

In Sweden and the Nordic countries, Oumph! is everywhere! We’re expanding globally – look out for Oumph! and join the ride by sharing Oumph! with your friends.

Oumph! for restaurants and caterers

With its brand-new texture and endless opportunities, Oumph! has proven to be a big hit with restaurants already, from fast food to fine dining.

Do you want to be part of creating history? Contact us!

And if you already have Oumph! on your menu, let us know! Take a photo of how you use it and send it to us, so we can share it with everyone on Facebook and Instagram. Boom!

Oumph! across the globe

oumph-map Iceland UK The Netherlands Germany Denmark Norway Sweden Finland South Africa Austraila

Store Name And Retailer
Region: Eastern Cape
Plettenberg Bay Checkers
York St Centre Checkers
Lorraine Checkers
Metlife Plaza P.E Checkers
Greenacres Checkers
Nahoon E.L. Checkers
Vincent Checkers
Heiderand Checkers
Moffett-On-Main Checkers
St Georges Square Checkers
6Th Avenue P.E. Checkers
Jeffrey’s Bay Mall Checkers
Knysna Checkers
Eden Meander Checkers Hyper
Bay West Checkers Hyper
Walmer Park Pick n Pay
Langeberg Mall Pick n Pay
George Pick n Pay
Garden Route Mall Pick n Pay
Knysna Pick n Pay
Beacon Bay Pick n Pay
Moffat Park Pick n Pay Hyper
Gonubie Pick n Pay
Baywest Pick n Pay
Region: Free State
Bloemfontein Checkers Hyper
Bloemfontein Pick n Pay Hyper
Region: Gauteng
Bedfordview Pick n Pay
Kensington Pick n Pay
Lonehill Pick n Pay
Rosebank Pick n Pay
Benmore Pick n Pay
Killarney Pick n Pay
Randpark Ridge Pick n Pay
Gallo Manor Pick n Pay
Fourways Crossing Pick n Pay
Hyde Park Pick n Pay
Cresta Pick n Pay
Noordstad Pick n Pay
Clearwater Mall Pick n Pay
New Redruth Pick n Pay
Cedar Road Pick n Pay
Royldene Pick n Pay
On Nicol Pick n Pay
The Falls Pick n Pay
Dainfern Square Pick n Pay
Blue Hills Pick n Pay
Mall of Africa Pick n Pay
Norwood Pick n Pay Hyper
Woodmead Pick n Pay Hyper
Klerksdorp Pick n Pay Hyper
Faerie Glen Pick n Pay Hyper
Montana Pick n Pay Hyper
Centurion Pick n Pay Hyper
Greenstone Pick n Pay Hyper
Sinoville Pick n Pay
Wonderboom Junction Pick n Pay
Mall at Reds Pick n Pay
Woodlands Boulevard Pick n Pay
Irene Village Mall Pick n Pay
The Grove Pick n Pay
Bylsbridge Promenade Pick n Pay
Jean Avenue Pick n Pay
Menlyn Mall | Park Pick n Pay
Menlyn Maine Pick n Pay
Kyalami Checkers
Emmarentia Checkers
Waterfall Corner Checkers
Blubird Melrose Checkers
Glenvista Checkers
Green Valley Checkers
Columbine Square Checkers
Fairlands Checkers
Neighbourhood Checkers
Ferndale Checkers
Co Cresta Checkers
Bram Fischer Checkers
Bartlett Checkers
Pineslopes Checkers
Rivonia Village Checkers
Flamingo Checkers
Northriding Checkers
Raslouw Checkers
Northmead Square Checkers
Mall Of The South Checkers
The Glen Checkers
Eastrand Retail Checkers
Sunninghill Checkers
Bryan Park Checkers
Rock Cottage Checkers
Nicolway Checkers
Grey Owl Midstrm Checkers
Olympus Village Checkers

Store Name And Retailer
Region: Gauteng

Brooklyn Checkers
Bryanston Checkers
Northgate Checkers
Allens Nek Checkers
Greenstone Mall Checkers
Rosebank Mall Checkers
Leaping Frog Checkers
Noordheuwel Checkers
Balfour Park Checkers
Queenswood Checkers
Cradlestone Checkers
Emfuleni Checkers
Tzaneen Lifestyle Checkers
Bracken Gardens Checkers
Parkview Checkers
The Reef Checkers
Castle Gate Checkers
Sunward Park Checkers
Lynnwood Checkers
Village View Checkers
Loftus Checkers
Silver Lakes Checkers
Atterbury Value M Checkers
Norkem Park Checkers
Glen Marais Checkers
Brackenhurst Checkers
Wilrogate Checkers
Horizon Checkers
Wingtip Checkers
Jean Ave Checkers
Centurion Lifesty Checkers
Moreleta Park Checkers
Springs Mall Checkers
Whiteriver Checkers
Kosmosdal Checkers
Eco Boulevard Checkers
Gezina Checkers
Ermelo Checkers
Little Falls Checkers
Heidelberg Checkers
Bonaero Park Checkers
Selcourt Checkers
Riverwalk Checkers
Monument Park Checkers
Potchefstroom Checkers
Wonderpark Checkers
Village Moreleta Checkers
Middelburg Mall Checkers
Ben Fleur Checkers
Tambotie Mall Checkers
Waverley Checkers
Pretoria North Checkers
Mall Of Africa Checkers Hyper
Edenvale Checkers Hyper
Roodepoort Checkers Hyper
Sandton Checkers Hyper
Eastgate Checkers Hyper
Fourways Checkers Hyper
Centurion Checkers Hyper
New Menlyn Checkers Hyper
New Market Checkers Hyper
Mall Of Carnival Checkers Hyper
Forest Hill Checkers Hyper
Secunda Checkers Hyper
Montana Checkers Hyper
Mayville Checkers Hyper
The Orchards Checkers Hyper
Rustenburg Checkers Hyper
Arcon Park Hyper Checkers Hyper
Boksburg Hyper Checkers Hyper
Westgate Checkers Hyper
Region: KZN
Cornubia Checkers
Queensburgh Checkers
Reservoir Hills Checkers
Virginia Circle Checkers
Westville Drb Checkers
Bluff Checkers
Ballito Junction Checkers
Overport Checkers
Broadwalk R/Bay Checkers
St Johns Centre Checkers
Windermere Checkers
Cascades Checkers
Shelley Beach Checkers
Hillcrest Checkers
Newcastle Checkers
Scottburgh Checkers
King Shaka Checkers
Mount Richmore Village Checkers
Watercrest Checkers
Gillits Checkers
Amanzimtoti Checkers
Davenport Rd Checkers
Woodburn Checkers
The Square Ladysm Checkers

Store Name And Retailer
Region: KZN
Southway Mall Checkers
Midlands Mall Checkers
Durban North Checkers
Castle Rock- Newc Checkers
Margate Checkers
Empangeni Checkers
Gateway Checkers Hyper
Shallcross Hyper Checkers Hyper
Pavillion Checkers Hyper
Galleria Checkers Hyper
Brookside Checkers Hyper
Umhlanga Crescent Pick n Pay
Hayfields Pick n Pay
La Lucia Pick n Pay
Shelly Beach Pick n Pay
The Pavilion Pick n Pay
Liberty Midlands Mall Pick n Pay
Margate Pick n Pay
Durban North Pick n Pay Hyper
Region: Mpumalanga
I’Langa Mall Pick n Pay
Region: North West
Mafikeng Checkers
Region: Western Cape
Constantia Checkers
Sea Point Checkers
Century City Checkers
Kloof Street Checkers
Rondebosch Checkers
Meadowridge Checkers
Muizenberg Checkers
Willowbridge Checkers
Big Bay Checkers
De Grendel Checkers
Table Bay Mall Checkers
Plumstead Checkers
Durbanville Checkers
Kenilworth Checkers
Somerset West Checkers
Okavango Crossing Checkers
Stellenbosch Checkers
Gordonsbaai Mall Checkers
Table View Checkers
Sitari Checkers
Whale Coast Mall Checkers
Hermanus Checkers
Vergelegen Plein Checkers
Cape Gate Checkers
Zevenwacht Checkers
Cobble Walk Checkers
Rylands Village Checkers
Eikestad Mall Checkers
Swellen Mark Checkers
Hout Bay Checkers
Protea Hoogte Checkers
Weltevreden Checkers
Mountain Mill Checkers
Welgelee Plein Checkers
West Coast Mall Checkers
Laguna Mall Checkers
Bredasdorp Checkers
Van Der Lingen Checkers
Robertson Quarter Checkers
Paarl North Checkers
Vredendal Checkers
Paarl Checkers
Sun Valley Checkers Hyper
Parklands Checkers Hyper
Somerset West Checkers Hyper
N1 City Checkers Hyper
Tokai Checkers Hyper
Brackenfell Checkers Hyper
Parow Checkers Hyper
Gardens Pick n Pay
Kenilworth Pick n Pay
Somerset Mall Pick n Pay
Tygervalley Pick n Pay
Pinelands Pick n Pay
Canal Walk Pick n Pay
Longbeach Mall Pick n Pay
Claremont Pick n Pay
Constantia Pick n Pay
N1 City Pick n Pay
V & A Waterfront Pick n Pay
Melkbos Pick n Pay
Sunningdale Pick n Pay
Tokai Pick n Pay
Cape Gate Pick n Pay
Waterstone Village Pick n Pay
Paarl Mall Pick n Pay
Mountain Mill Pick n Pay
Plattekloof Pick n Pay
Brackenfell Pick n Pay Hyper
Pinehurst Pick n Pay
Table Bay Mall Pick n Pay
Weskus Mall Pick n Pay

Aberdeen extra
Abingdon extra
Altrincham extra
Andover extra
Ashby de la zch extra
Ashford c/foot extra
Ashford middlsx extra
Ashford prk frm extra
Aylesbury 2
Aylesbury extra
Aylesford dotcom ctre

Baguley extra
Baldock extra
Banbury extra
Bangor ni
Bar hill cambs extra
Barrow extra
Basildon 2
Batley extra
Bedford 1
Bedford extra
Bedworth extra
Belfast castlere road
Bellshill extra
Berwick upon tweed
Bidston moss extra
Bishop auckland extra
Bishops cleeve
Bishops stortford
Blackpool clifton ext
Blairgowrie welton
Blandford forum
Borehamwood extra
Bournemouth extra
Bracknell north
Bradford buttershaw
Bradley stoke extra
Bridgend extra
Brighouse bradford rd
Brislington extra
Bristol east extra
Broadstairs extra
Bromley by bow
Brooklands extra
Bulwell extra
Burgess hill
Burnley extra
Bursledon twrs extra
Bury st edmunds

Cambridge n/market rd
Cardiff extra
Carmarthen extra
Cheetham hill
Chelmsford 2
Cheshunt extra
Chester broughton ext
Chester le street
Chester sealand road
Chesterfield extra
Chichester extra
Chorley buckshaw
Chorley extra
Cleethorpes extra
Coatbridge extra
Colchester extra
Colney hatch extra
Corby oakley rd
Corstorphine extra
Coventry arena extra
Coventry walsgrave
Cradley heath extra
Craigavon extra
Crawley dotcom
Crawley hazelwick ext
Crewe extra 1
Croydon dotcom centre
Culverhouse cross ext

Dereham extra
Deysbrook barracks
Doncaster extra
Dover extra
Dudley extra
Dumfries peel centre
Dundee extra
Dundee south road ext
Dunfermline extra
Dunstable extra
Durham extra

Edinburgh hermiston
Elgin lossie gren ext
Elmers end
Enfield dotcom centre
Enfield southbury rd
Erith dotcom centre
Eston cleveland extra
Exeter vale extra

Failsworth extra
Falkirk grahams road
Fulbourn cherryhinton

Galashiels extra
Gallions reach extra
Gateshead trnty extra
Gatwick extra
Gillingham kent extra
Glasgow maryhil extra
Glasgow silverbrn ext
Glasgow st rollox ext
Gloucester brck extra
Great yarmouth extra
Greenford dotcom cntr
Greenock extra
Grimsby extra

Handforth extra
Hanley extra
Harlow church langley
Harlow edinburgh way
Harrow 2
Hartlepool extra
Hastings extra
Hatfield extra
Hattersley extra
Havant extra
Haverfordwest extra
Haydock church road
Hemel hempstead extra
Hereford 2
Hexham extra
High wycombe loudwtr
Hoover building
Horsham extra
Horwich extra
Hucknall extra
Hull st stephens ext
Huntingdon extra

Ingleby barwick
Ipswich extra
Irvine riverway extra

Kennington vauxhall
Kettering extra
Kilmarnock extra
Kings lynn hrwck ext
Knocknagoney road ext

L/ster hamilton extra
Lakeside extra
Lee mill extra
Leeds seacroft extra
Leicester extra
Leicester narborough
Leighton buzzard
Leyland extra
Lichfield extra
Lincoln 1
Lincoln 2 extra
Lisburn bentrim road
Llanelli extra
Long eaton extra
Longton extra
Loughborough extra
Loughborough rushes
Lowestoft 2
Lunsford park extra

M k kingston extra
Macclesfield 2
Manchester gortn ext
Mansfield chestfd ext
Mansfield jubilee ext
March hostmoor ave
Market deeping
Market weighton
Martlesham extra
Merthyrt stn yard ext
Middleton extra
Midsomer norton
Milton key bletch ext
Milton keynes wolvert

Neath abbey
New malden extra
New ollerton
New oscott extra
Newbury extra
Newcastle u/t extra
Newmarket extra
Newport gwent extra
Newport spytty extra
Newton aycliffe extra
Newtownbreda ni ext
Northallerton east rd
Northampton south ext
Norwich extra
Norwich harford bridg
Nottingham bstn extra
Nottingham carlton
Nottingham metro
Nottingham tv extra

Old swan liverpool
Oldham chadderton
Oldham hudrsfld extra
Orpington extra
Osterley extra
Park road extra
Parkhead forge extra
Perth edinburgh road
Perth extra
Peterborough extra
Pitsea extra
Plymouth roboroughext
Pontypridd extra
Poole extra
Poole fleets cnr ext
Port talbot east bank
Portadown meadow ctr
Portsmouth n h extra
Potters bar
Prescot extra
Purley extra

Quedgeley extra

Rainham essex extra
Reading extra
Reading west extra
Redditch extra
Redruth extra
Redruth tolgusRisca extra
Romford extra
Romford gallws cn ext
Royston extra
Rutherglen extra
Ryde extra

Saffron walden
Salford extra
Salisbury 2 extra
Sandhurst extra
Scunthorpe extra
Sevenoaks riverhead
Sheffield abbeydale
Sheffield savil extra
Shepton mallet 1
Shoreham extra
Shrewsbury extra
Slough wellington ext
Solihull extra
South queensferry
Southend extra
Southport extra
Sowerby bridge
St helens extra
Stafford extra
Stevenage extra
Stockport extra
Stockton extra
Stourbridge extra
Stratford upon avon
Stretford extra
Sunbury extra
Sunderland rt p extra
Sutton-cheam extra
Swansea extra
Swansea llansmlet ext
Swansea marina
Swindon extra

Talbot green extra
Telford extra
Toton extra
Trowbridge extra
Twickenham extra


Walkden extra
Walsall extra
Waltham abbey
Warrington extra
Watford extra
Wath-upon-dearne ext
Wellingborough 2
West bromwich extra
West durrington extra
Weston favell extra
Whitstable extra
Widnes extra
Wigan extra
Winchester extra
Woolwich extra
Worcester 2
Wrexham extra

Yate extra
Yeading extra
Yeovil extra
York extra
York tadcaster rd ext
Ystrad mynach

The LIVEKINDLY co. is a group of companies that consists of both well-established and newly started brands with the aim of becoming a world leader in plant-based food.

The LIVEKINDLY co’s management consists of some of the world’s leading veterans in the food industry.

The goal of the LIVEKINDLY co. is to lead the plant-based lifestyle shift and make it ‘the new normal’. This is done by building a platform of founder-led herbal brands including The Fry Family Food Co., LikeMeat, Oumph!


Because it tastes so good! When something tastes straight up fantastic, it’s just the feeling you have. Or at least, that’s what chef Anders Ankan Lindén thought. Oumph! is his expression; something he’s used in his work in fine restaurants and large factories all around the globe. To us, this feeling is always the same: in the product itself, the spices we use and the dishes we make. It’s always just…Oumph!
First and foremost, it’s the texture. It’s the base of a wickedly good taste experience! We believe in mouthwatering food. Food that inspires, that’s also easy to cook and fills you up. Then comes the fact it’s incredibly healthy. And finally, it’s really good for the environment. The climate impact of Oumph! is extremely low and something we’re incredibly proud of.

Our life cycle analysis indicates 1.39kg CO2e per kilo raw material  material of the pure Chunk. Or 8.2kg CO2e per kg protein. That’s so awesome that we’ve stopped comparing our climate impact with meat and instead are benchmarking it against the planetary boundaries. Plain and simple, Oumph is food that can be enough for everyone without messing up the climate. Yeah!

It’s also something that everyone can eat, no matter if they’re a vegetarian, flexitarian, meat eater or vegan. And as long as no one is allergic to soya protein, when you put Oumph! on the table, everyone eats!

And of course, it’s just so easy and quick to cook. Fast, fair and good food. What more could you want?

Our favorite diet is the eat-all-the-good-foods diet. And soy is straight up a pretty rad ingredient. From a nutritional standpoint it’s almost unbeatable, containing a lot of protein, fibre, folic acid and other vitamins and minerals. Soy also fills up your belly in a comfortable and long-lasting way. Since our soy doesn’t contribute to the deforestation of a rainforest, the only bad thing we can think of is that some people are unfortunate enough to be allergic to it. Booo.
The soy used to make Oumph! is grown in Europe, in the Danube region to be precise. We used to buy soy from North America, but not any longer. In the future we may source soy from other parts of the world in order to ensure continued production and to keep up with demand, in the event that the weather gods are unruly in Europe.

We don’t buy any soy from South America, in order to ensure that we don’t contribute to the deforestation of the rain forest. We are an active partner in Svenska Sojadialogen, a voluntary initiative set up in Sweden that works towards a more responsible production of soy. As part of this initiative, we have also committed to purchasing RTRS-credits (RTRS=Roundtable Responsible Soy) for all of our soy based products, and thus contributing to more sustainable soy production in South America, even though we are not using it ourselves in our products.

Oumph! is made from soy protein that isn’t genetically modified. Despite that, there can be traces of GMO-soy protein. Our supplier guarantees that the product, in legal terms, doesn’t contain genetically modified ingredient. This means that the percentage of GMO-soy protein doesn’t exceed 0,9%. Since we’re nerdy like that we’ve taken a special interest in keeping Oumph! as GMO free as possible. The first analysis we did came back at 0,2% GMO.
Absolutely! It doesn’t contain any animal ingredients. Which means it’s fabulous food for vegans, and everyone else too.
It can be, but it can also be the opposite. The increase of industrial soya protein production in rainforest areas, is a direct effect of the expanding meat industry. And the largest share of soya protein currently goes to animal feed. The smartest thing we can do to maximize the use from our agricultural land and the water we have access to, is eat more directly from the plant kingdom, instead of feeding animals so that they can feed us. So we can do good! By effectively using our resources and turning soy protein directly into food like Oumph!


We also make sure that our soy protein is bought from producers in countries where farming doesn’t take place in deforested areas.

The nutritional value of Oumph! is on par with the high standards that are set in order for us to talk about it loud and proud! So, we can say “rich in protein and fibre” and “a great source of iron and folic acid”. At the same time, it’s low in calories and nearly fat free. In fact, we’ve even had a dietary expert saying that Oumph! is “among the most nutritionally dense foods I’ve ever seen”.
Why would we compare it to meat? These are new times; the plant kingdom has to be front and center or the planet we live on won’t be able to feed us all. An epic new thing deserves its own name, and this is just too good to be a substitute for something else.

It is however relevant that Oumph! is LIKE meat. Both when it comes to how it feels in your mouth and how it’s prepared. Many people like the taste and feel of meat. It gives a feeling of eating food that you’re used to, food that leaves you full and satisfied. To switch meat for something that gets the job done in the same way makes change easier. Both for us as individuals and for the food industry as a whole.

No. But there are some rumors surrounding this. Soy protein contain phytoestrogens, but it’s a different kind than the one we have in our bodies. With a varied diet containing a normal intake of soy protein, no one needs to worry about hormonal side effects. The rumors derive from two case studies where 12 men each ate 14 portions of soy protein per day during an extended period of time. The test subjects experienced enlargements in breast tissue and erectile dysfunction. When their soy protein consumption went back to normal the symptoms stopped.
LIVEKINDLY Collective Africa
Westway Office Park, Ten The Boulevard
Westville 3629
Kwa-Zulu Natal
+27 860103764 or WhatsApp +27 873590476

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+27 860103764 or WhatsApp +27 873590476